Providing (many free) insights for the success of non-profits and the charitable sector

Sector3Insights is a social enterprise survey firm. Its prices are low, and profits are exclusively directed to registered charities and more sector research. It is a primary funder of GIV3 and provides a steady revenue stream

We have made some progress, but not enough.  In the Federal 2022 Budget, the government outlined their intention to increase the DQ from 3.5% to 5.0% for charities with assets above $1 Million. This increase started as of January 1, 2023.  A nice step forward…

However, we do not feel 5% is high enough to ensure public money is used in the lifetime of taxpayers.  It continues to allow money to accumulate on the sidelines in foundation endowment accounts while charities struggles and millions of Canadians suffer.  Delayed good is less good, and often becomes more expensive.   A higher DQ is both justified and morally correct.

"Get your facts first, then you
can distort them as you please.“
Mark Twain

Sector3Insights specializes in measuring insights and best-practices relevant to the “Third Sector” and the many organizations which comprise it, including…

  • Tracking generosity (in all its forms)
  • Understanding the drivers of generosity
  • Profiling key target segments
  • Donors’ perspective (pros + cons) for any charity organization
  • Pre-testing communications/ads;
  • And much more

GIV3 Initiatives


An initiative advocating for new policies to address current problems, to empower a stronger charity sector, and ultimately to develop the emerging social-purpose sector. Add your voice.

Increase the Grants

A movement to lobby the federal government to increase the required Distribution Quota of grant-making foundations.


Each year, after the consumer frenzy of Black Friday & Cyber Monday,  we have GivingTuesday, a day of giving for those in need.

The Great Canadian Giving Challenge

A public “charity contest” to benefit any/all Canadian charities, each June. Win a significant grant!

The Philanthropic Conversation

Providing financial advisors the tools to engage their clients in meaningful conversations about charitable giving (which their clients want to have).


A social enterprise research firm providing (many free) insights for the success of charities, and the charitable sector.

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